One of my Saxon warrior friends asked me my thoughts on the Death Of The Book. My first instinct was to say: Never! Then I added a few more thoughts ...
Is the book dead, or dying?
Well, reports of its death have been drastically
exaggerated.
It’s true that book sales are generally down – for instance,
even with the surge of interest for Game of Thrones, Australian fantasy sales
are down roughly 10%.
But there are other reasons for that, including the loss of
many specialist bookshops and the general retail slowdown. People are saving
their pennies for a rainy day, rather than spending them and that’s true across
every retail category.
Secondly, are we talking about physical books or are we
including eBooks? Because if we include eBooks then the numbers are certainly
not down. People are downloading free eBooks in huge numbers – and buying
eBooks in respectable numbers as well.
Certainly there will be a degree of migration across to
eBooks from the traditional format. As well as being cheaper, the available
range of eBooks is much greater. Stores cannot carry the massive number of
titles released each year, let alone those previously published. With the
collapse of Borders and Angus & Robertson, the day of the massive bookshop
is over.
So, albeit in a different format, the book will never die.
But there is plenty of hope for the traditional book as well.
Retail will recover – it is the cyclical nature of things. People will begin
making more discretionary purchases again, rather than essentials.
Above all, there is a hunger for reading. Whether it is
fantasy, autobiography, fiction or high literature, people enjoy losing
themselves in a book. I go out to stores and find people excited to meet an
author and eager to talk about books.
The emphasis on children reading is, if anything, even
stronger than before. And there are more children’s books being released,
encouraging boys and other reluctant readers to keep reading for pleasure.
As these children get older, they will see reading as less of
a leisure activity and more of an essential.
Reading opens our eyes and expands our minds and the
emphasis placed on it in schools will only help the industry.
For the next 10-20 years they will be doing that mainly with
real books but, no matter what format they are reading, no matter what eReader
or tablet or device not yet invented they choose, the book will go on.
The Gutenberg Press is widely credited with helping inspire
the Renaissance and dragging Europe out of the dark ages.
If the book ever died, that is where we would return.
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